Kaushik Outdoors bags exclusive rights for unipoles at 100+ locations across Ahmedabad

In OOH News By M4G Bureau - February 28, 2024

The OOH firm states that the vantage location of the unipole sites, and their high visibility, make for strong business prospects

Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

In Campaigns By M4G Bureau - February 27, 2024

Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.

Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks

In Campaigns By M4G Bureau - February 27, 2024

Six causes awarded national OOH campaigns

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

In Digital OOH By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - February 26, 2024

Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'

A habit of success at Prakash Arts

In Gallery By - February 23, 2024

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath

OAAA, OOH UNITED launch inaugural future leaders programme to support next-gen OOH leaders

In OOH News By M4G Bureau - February 23, 2024

“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA

LIVE BOARD puts taxi media in cruise mode in partnership with News Technology Co.

In Digital OOH By Rajiv Raghunath - February 22, 2024

LIVE BOARD and News Technology Co. transform Tokyo's taxis into dynamic ad canvases, connecting brands with 7.7 million passengers a month.

‘There are more than enough ideas in this creative industry’

In Viewpoints By M4G Bureau - February 21, 2024

Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.