Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB

In Digital OOH By M4G Bureau - March 05, 2024

UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK

Laqshya Media Group executes Ather Rizta XXXXXXL Seat teaser campaign in Mumbai & Ahmedabad

In Campaigns By M4G Bureau - March 05, 2024

In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even larger proportions, with dimensions of 55x27 feet on a 61x25-foot site.

Srishti Group bags sole rights for audio OOH on Chennai Suburban Railway network

In OOH News By Rajiv Raghunath - March 05, 2024

The rights have been awarded by Southern Railway for a period of 5 years

WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

In Digital OOH By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.

All about car insurance

In Campaigns By Amrit Mishra - March 04, 2024

ACKO redefines car insurance perceptions with a groundbreaking OOH campaign featuring Saif and Sara Ali Khan, bridging tradition and innovation.

It’s never just a car, it’s a journey of memories!

In Campaigns By Neelambari Kakaraparthi - March 01, 2024

The new campaign by Spinny is all set to bridge the gap between the Pitch and the Road

‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

‘innovation plays a crucial role in OOH advertising’

In Viewpoints By M4G Bureau - February 29, 2024

Vinay Nikam, Creative Head, Connect OOH speaks about creativity in OOH advertising, leveraging technology for raising the creativity bar, and gaining recognition for great works, in an exclusive interview with Media4Growth

BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players

In OOH Solutions By Rajiv Raghunath - February 28, 2024

BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks