In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

WOO organises global conference call connecting national OOH bodies

In OOH News By Rajiv Raghunath - March 31, 2020

The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business; weekly calls scheduled

Leafberry makes an impactful use of its media bouquet for noble cause

In Campaigns By Bhawana Anand - March 31, 2020

The sole outdoor media operator of Ludhiana brings local language on hoardings to educate masses about preventive measures

'This is the time to walk that extra mile'

In Viewpoints By Pray Jani - March 30, 2020

‘Hats off to my hard-working team in APAC and India who keep surprising me by their incredible commitment as top-class professionals’

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

In OOH News By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

Weekly OOH News Round up

In Gallery By - March 27, 2020

Find out what made headlines this week

Contract renewals a challenge for Hyderabad media owners

In OOH News By Bhawana Anand - March 27, 2020

Telangana OOH body pursuing with GHMC for relief on license fee payment

‘Now is the time to build demand and brands’

In OOH News By M4G Bureau - March 27, 2020

Charmaine Moldrich, CEO, OMA highlights OOH relevancy in these ‘stay at home’ times

NS Publicity to build care units for COVID19 patients

In OOH News By Pray Jani - March 27, 2020

Along with rolling out an informative outdoor campaign, the leading media owner also plans to help the administration in managing the increasing number of patients in the state