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4481 News Found

OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report

In Research By M4G Bureau - June 24, 2020

The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly

“Serious players with patience & passion will emerge out of this situation”
“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry

Dollar Industries enhances new identity through wide-spread OOH campaign
Dollar Industries enhances new identity through wide-spread OOH campaign

In Campaigns By M4G Bureau - June 22, 2020

Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations

Xtreme Media unveils economical range of DOOH screens
Xtreme Media unveils economical range of DOOH screens

In OOH Solutions By Pray Jani - June 22, 2020

The DOOH solution provider launches NE series to make the initial digital media investment reasonable for investors in post COVID era

Weekly OOH News Round up
Weekly OOH News Round up

In Gallery By - June 20, 2020

Find out what made headlines this week

Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges
Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges

In OOH News By Rajiv Raghunath - June 20, 2020

The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions

CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network

In Digital OOH By Rajiv Raghunath - June 18, 2020

As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way

AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts
AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts

In OOH News By M4G Bureau - June 18, 2020

Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively

Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme
Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme

In OOH News By M4G Bureau - June 18, 2020

The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers

IOAA expects positive outcome of steps taken to support industry
IOAA expects positive outcome of steps taken to support industry

In OOH News By Bhawana Anand - June 18, 2020

The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities

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