Samsung launches outdoor display solutions for easy operations’ restart

In OOH Solutions By M4G Bureau - October 05, 2020

Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

In OOH News By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

Sony AATH launches extensive OOH campaign for ‘Baalveer’

In Campaigns By M4G Bureau - October 01, 2020

The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage

Madison Media wins Media AOR for RSH Global Private Limited

In OOH News By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

OPPO host a variety of on-ground activations at Roland-Garros 2020

In Campaigns By M4G Bureau - September 30, 2020

To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans

Dabur launches Ghar Ghar Immunity initiative for its juice range

In OOH News By M4G Bureau - September 30, 2020

The awareness campaign has been planned to execute across top 15 jogger parks in New Delhi

DMRC seems to rely on outdoor advertising to recover loss

In OOH News By M4G Bureau - September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising

Rural Marketing Association of India appoints new leadership team

In OOH News By M4G Bureau - September 29, 2020

Biswabaran Chakrabarti has been re-elected as President for the second consecutive term in its 15th AGM

DDB Mudra wins creative duties for Protinex

In OOH News By M4G Bureau - September 28, 2020

The agency will bring in its expertise to strengthen the brand’s communication and architecture

‘We connect with audiences as a thoughtful brand’

In Viewpoints By Bhawana Anand - September 28, 2020

Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning