Results For "UT"
4481 News Found
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
In Research By M4G Bureau - October 28, 2020
The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29
In OOH News By M4G Bureau - October 28, 2020
The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities
Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits
In OOH News By M4G Bureau - October 27, 2020
Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
In OOH News By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media
Kirtilals focuses on innovative OOH campaign for new store launch
In Campaigns By M4G Bureau - October 22, 2020
Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
Mumbai Railway brings innovative advertising formats in new tenders
In OOH News By Pray Jani - October 20, 2020
The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year
‘DOOH is set to compete strongly with Digital & TV’
In Digital OOH By Bhawana Anand - October 16, 2020
Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table
‘Marry technology and creativity to drive DOOH growth’
In Digital OOH By Bhawana Anand - October 15, 2020
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020