‘Micro-buying is growing by the minute’

In Viewpoints By Rajiv Raghunath - November 23, 2020

The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital

Lalithaa Jewellery opts AG-DMS CMRL Station for semi-naming branding

In OOH News By M4G Bureau - November 23, 2020

The media rights for the CMRL are handled by Mark Metro

Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy

In OOH Solutions By M4G Bureau - November 23, 2020

Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.

Senco Gold makes appearance on Delhi's street furniture

In Campaigns By M4G Bureau - November 20, 2020

The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux

‘Global OOH market is set to back bounce in 2021’ says PWC Global report

In Research By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

PETA India's new campaign urges shoppers to ditch leather, wool and exotic skins

In Digital OOH By M4G Bureau - November 20, 2020

The animal rights organisation has placed communications on Tagtalks' digital assets network in bars, restaurants, and cafés in Bengaluru, Delhi, Mumbai and Pune

Tonic Worldwide expands its footprints in South India in partnership with Stoppress

In OOH News By M4G Bureau - November 19, 2020

Both agencies will continue to operate as distinct brands and organizational structures while working together

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

In OOH News By M4G Bureau - November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

IndiGo launches new campaign ‘The Tough Cookies’ in partnership with key brands

In OOH News By M4G Bureau - November 17, 2020

In order to extend gratitude for medical frontline workers, the airline brand will roll out on ground activations to felicitate Doctors & Nurses

'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1