The Primers: Headlining UK’s large format DOOH scale, impact

In Digital OOH By Rajiv Raghunath - February 06, 2021

Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor

Lucknow Nagar Nigam reimposes Advertisement Tax

In OOH News By Bhawana Anand - February 05, 2021

In 2017, the Corporation body had ordered the removal of outdoor sites in the perceived absence of Advertisement Tax and the consequent loss of revenues

Piccadilly Lights pays tribute to Captain Sir Tom Moore

In Digital OOH By M4G Bureau - February 04, 2021

The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor

Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

In Digital OOH By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Budget 2021-22 likely to boost rural economy

In OOH News By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy

Wavemaker India bags media mandate for PagarBook

In OOH News By M4G Bureau - February 02, 2021

The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH

Coral Media launches new integrated agency Coral Infinite

In OOH News By M4G Bureau - February 01, 2021

Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO

GHMC announces service centric OOH ad plans

In OOH News By M4G Bureau - February 01, 2021

As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.

‘Budget must boost consumer sentiment, spends’

In OOH News By Bhawana Anand - January 29, 2021

Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021

TV9 News creates OOH scoop to promote new channel

In Campaigns By M4G Bureau - January 28, 2021

A month-long OOH activity has been executed across entire West Bengal