Results For "UT"
4480 News Found
‘Marketers need to stitch the missing link between data and business value’
In Viewpoints By N Jayalakshmi - June 02, 2021
Lloyd Mathias, Angel Investor & Business Strategist recently joined the advisory board of analytics firm PredictiVu. In an exclusive interaction with Media4Growth, he talks about the critical role played by real time data in brand marketing today and how PredictiVu’s recently launched AI-powered data visualisation tool, Dynamic Marketing Optimizer, offers actionable business insights 10 times faster than conventional methods.
VIOOH powers JCDecaux DOOH programmatic offering in France
In Digital OOH By M4G Bureau - June 02, 2021
In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)
Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy
In OOH News By Rajiv Raghunath - June 01, 2021
Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.
OOH signs supercharged their role as public noticeboards across Australia: OMA annual report
In Research By Rajiv Raghunath - June 01, 2021
The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.
‘Lighting, cut-out innovations continuously improving’
In OOH Solutions By Pray Jani - May 31, 2021
With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor
Where’s OOH headed in ‘God’s Own Country’?
In OOH News By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
In OOH Solutions By Pray Jani - May 28, 2021
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business
In OOH News By Rajiv Raghunath - May 28, 2021
The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.
‘Mounters have a key role cut out in campaign ideation’
In OOH Solutions By Pray Jani - May 27, 2021
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
