Ocean Digital Creative Competition 2021 opens with £500,000 prize fund

In OOH News By M4G Bureau - July 14, 2021

This year there are two categories - one for brands and a second for charities.

Vistar Media secures $30mn Series B Investment from Lamar

In OOH News By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

In Digital OOH By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

Punjab ad policy amended to spur revenue growth

In OOH News By M4G Bureau - July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

In OOH News By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH

In Digital OOH By M4G Bureau - July 08, 2021

Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.

FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore

In Digital OOH By M4G Bureau - July 06, 2021

Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.

‘OOH must be an integral part of a brand manager’s media mix’

In Viewpoints By N Jayalakshmi - July 05, 2021

Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…

Back to school means back to normal: OAAA study

In Research By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

Conditions right for India to become a major DOOH market in next few years: OOH leaders

In OOH News By M4G Bureau - July 02, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference