Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

In Digital OOH By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

ColorJet Group appoints Umang Singhal as VP, India Signage Business

In OOH News By M4G Bureau - July 28, 2021

Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

In Digital OOH By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Right medium for right message: Is OOH evolving towards social connect?

In OOH News By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

‘This is no time to sit back, but walk that extra mile’

In OOH News By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

Pakistan OOH adex share plummeting: Brainchild report

In Research By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.

Ocean Outdoor to feature Tokyo Olympics highlights across its UK portfolio

In Digital OOH By M4G Bureau - July 20, 2021

Ocean Outdoor, Tokyo Olympics, Team GB, Westfield Square, Westfield London, Ocean Labs, Toyota, Bridgestone, Birds Eye, SEGA, Catherine Morgan, Sarah Koppens, Grace Charge.

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

In Digital OOH By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.

WOO onboards 6 new members, expands global reach further

In OOH News By Rajiv Raghunath - July 19, 2021

New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia

The ‘buzz’ stop – Eye-catching vaccination campaign on BQS in Agartala

In Campaigns By N Jayalakshmi - July 19, 2021

Outreach Advertising partnered with ILS Hospital in Agartala to launch a hard-to-miss vaccination campaign using bus shelter media