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4480 News Found
Haresh Nayak launches independent venture Connect Network Inc.
In OOH News By M4G Bureau - December 08, 2021
Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad
“Expo will help us discover solutions that we didn’t know existed”
In OOH Solutions By N Jayalakshmi - December 08, 2021
Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry
EV charging major Volta expands into European market
In Digital OOH By M4G Bureau - December 07, 2021
With unique charging stations that feature high-impact, large-format digital screens located near the entrances of premier commercial locations, Volta’s network is among the most utilised in the U.S.
OOH in all its resplendence
In Viewpoints By - December 06, 2021
Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there
LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa
In Digital OOH By M4G Bureau - December 06, 2021
We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD
Impressions of some great OOH across the globe
In Viewpoints By M4G Bureau - December 03, 2021
In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..
Commuting for a good cause
In OOH News By M4G Bureau - December 03, 2021
As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)
Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study
In Research By M4G Bureau - November 30, 2021
Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity
adidas unveils running track at DBX’s busiest arrival area
In OOH News By M4G Bureau - November 26, 2021
The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness
OMIG releases playbook on shared learnings from running creative, innovative OOH
In OOH News By M4G Bureau - November 24, 2021
The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes