India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more

Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon

In OOH News By M4G Bureau - March 07, 2022

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.

‘We need to make the buying process easier; technology can do that for us’

In Gallery By - March 07, 2022

Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.

WOO Global Congress EarlyBird ticket deadline is March 4

In OOH News By M4G Bureau - March 02, 2022

At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.

Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d

In OOH News By Rajiv Raghunath - March 02, 2022

Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues

IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8

In OOH News By M4G Bureau - March 02, 2022

Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.

OOH delivers Adidas’ big shout-out to women athletes

In Campaigns By N Jayalakshmi - March 01, 2022

Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.

Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count

In OOH News By Rajiv Raghunath - March 01, 2022

The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time

Getting the most out of DOOH inventory

In Digital OOH By - March 01, 2022

In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.

Jayesh Yagnik, CEO, MOMS Outdoor Media to steer session on ‘How OOH can be a greater impact media for brands’

In OOH News By M4G Bureau - March 01, 2022

Jayesh will be setting the context for the session and engage brand marketers in a discussion on the theme