Results For "US"
3359 News Found
IAB Australia releases DOOH buyer’s guide
In Digital OOH By M4G Bureau - August 09, 2021
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.
‘We’ve to give clients what they want’
In Viewpoints By - August 09, 2021
Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.
Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications
In OOH News By M4G Bureau - August 04, 2021
Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.
‘The New Normal enhances OOH relevancy’
In Viewpoints By Rajiv Raghunath - August 03, 2021
Haresh Nayak, Group MD, Posterscope South Asia & President, Posterscope APAC shares his perspectives on the New Normal that is influencing OOH business, increasing role of technology, and prospects for programmatic OOH/DOOH, in an interview with Rajiv Raghunath
‘Tech adoption, common currency vital for OOH growth’
In Viewpoints By M4G Bureau - August 02, 2021
Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.
‘Strong focus on people, data, technology key to sustained business success’
Farhan Khan, CEO of Brainchild Communications Pakistan, affiliated to Starcom Pakistan, talks about the media agency’s spectacular rise to the top in the latest RECMA media agency ranking in an interview with Rajiv Raghunath.
Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape
In OOH News By Rajiv Raghunath - July 30, 2021
Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
In Digital OOH By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
ColorJet Group appoints Umang Singhal as VP, India Signage Business
In OOH News By M4G Bureau - July 28, 2021
Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.