Dentsu India 2.0 bolsters digital,experiential & PR offerings under Isobar India

In OOH News By M4G Bureau - September 14, 2021

Heeru Dingra, previously Chief Executive Officer (CEO), WATConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, dentsu Creative India.

Lagos OOH body plans conference & exhibition on Sept 23-24

In OOH News By M4G Bureau - September 13, 2021

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

In OOH News By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.

Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns

In Digital OOH By Rajiv Raghunath - September 09, 2021

Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.

Sri Sri Tattva rides high on cabs and buses in North East

In Campaigns By M4G Bureau - September 09, 2021

The campaign in partnership with MyHoardings involved more than 150 Ola/Uber cabs and 25+ number of ASTC buses in Guwahati & Shillong.

‘Vivo’ makes an animated presence at Miami International Airport

In OOH News By M4G Bureau - September 07, 2021

JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

In OOH News By M4G Bureau - September 06, 2021

Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

In OOH News By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

‘Kerala OOH waiting expectantly for business to return to normality’

In OOH News By Rajiv Raghunath - September 02, 2021

K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.