Global Advertising wins rights for DOOH screens at 5 rly stations

In Digital OOH By N Jayalakshmi - September 20, 2021

The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.

‘Punjab market offers opportunities for sustained brand presence’

In OOH News By N Jayalakshmi - September 20, 2021

Kamal Mittal, MD, Creative Designers Outdoor Publicity Solutions, a media owning company with about 350 properties across Punjab, shares his observations on why Punjab is a promising market for brands, why DOOH is yet to take off in any meaningful way in the state, and more…

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

In OOH News By Rajiv Raghunath - September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.

‘We expect a spurt in business in the coming months’

In OOH News By Rajiv Raghunath - September 17, 2021

Navneet Singh Dhingra, Director, Orango Solutions is hopeful that the festive season will provide an impetus to OOH business in the Punjab markets.

Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18

In OOH News By Rajiv Raghunath - September 17, 2021

Passenger services on this section will commence the same day.

‘50% of consumers likely to increase festive spends in 2021’

In Research By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

‘There are strong signs of business rebound’

In OOH News By M4G Bureau - September 16, 2021

Shavinder Singh Sandhu, Director, Leafberry, points to an increase in business enquiries and media briefs, while sharing his views on how Punjab is faring as an OOH market post Covid.

Experiential marketing: The right choice to sell fintech in rural markets

In Viewpoints By M4G Bureau - September 15, 2021

Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.

Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

In OOH News By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021

In OOH News By M4G Bureau - September 14, 2021

The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.