Results For "US"
3359 News Found
‘There has to be an industry acceptable syndicated measurement system’
In Viewpoints By - September 27, 2021
Jaikishin Chhaproo, Head – Media & PR, ITC Limited (PCPBD), shares with Media4Growth the brand’s approach to OOH medium, what it would take to increase spends on this medium, and more…
Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’
In OOH News By M4G Bureau - September 27, 2021
The Fortnite characters and Outfits are used to create spectacular real-world immersive 3D billboard experiences.
NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit
In OOH News By M4G Bureau - September 27, 2021
Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.
How location-based targeting drove sales for Mars’ Orbit chewing gum
In Digital OOH By M4G Bureau - September 24, 2021
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.
Rambandhu Pickle goes ‘Dhak Dhak’ on OOH
In Campaigns By N Jayalakshmi - September 23, 2021
The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local train branding, besides LED walls.
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
In OOH News By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.
JCDecaux wins Sydney Trains OOH rights for 10 years
In OOH News By Rajiv Raghunath - September 22, 2021
The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
In OOH News By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend
A cut above the rest
In Campaigns By M4G Bureau - September 21, 2021
Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.
dentsu India promotes Rahul Vengalil to Managing Partner, Isobar
In OOH News By M4G Bureau - September 21, 2021
Rahul will report into Heeru Dingra, CEO, Isobar India group and will be responsible for building the business with creative & experience as the key focus for future growth.