Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

RailTel invites RFPs for RDN on Build-Operate-Maintain basis in 2 regions

In OOH News By Rajiv Raghunath - March 29, 2022

The RDN projects have been placed in two clusters or regions – (i) North + East; and (ii) South + West; Pre-Bid Meeting on April 5

The guessing game is back on OOH…

In Campaigns By N Jayalakshmi - March 28, 2022

This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities

Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES

In OOH News By M4G Bureau - March 28, 2022

The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition for Best Work on Inclusion Presented by Google went to DDB MUDRA GROUP and Hardcastle Restaurants Private Limited

‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’

In Viewpoints By M4G Bureau - March 28, 2022

To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

In OOH News By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.

Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady

In OOH News By Rajiv Raghunath - March 23, 2022

The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin

‘We think through & through as a media owner’

In Gallery By - March 21, 2022

Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.

Tata Tea Premium celebrates Holi party in Metaverse

In OOH News By M4G Bureau - March 18, 2022

Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences

‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’

In Digital OOH By M4G Bureau - March 17, 2022

Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.