Kanika Kalra appointed as the Regional Marketing Director, Health & Nutrition at Reckitt - South Asia

In OOH News By Sakshi Sanghavi - May 17, 2024

Previously Kanika has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.

‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

Jockey Juniors Times NIE Colour Splash campaign winners announced

In OOH News By Sakshi Sanghavi - May 14, 2024

The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years.

WOO President Tom Goddard to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - May 14, 2024

Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also needs to be balanced with the pursuit of sustainability goals.

US-based Formetco invests in 175,000 sq.ft digital manufacturing facility

In OOH Solutions By M4G Bureau - May 08, 2024

This expansion is designed to consolidate the manufacturing of digital billboards and digital scoreboards and allows for a new line of high-resolution tight pixel pitch digital indoor displays.

Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

Kaushik Outdoors launches brand anthem on Gujarat Day

In OOH News By Sakshi Sanghavi - May 06, 2024

The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”

‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’

In Viewpoints By Sakshi Sanghavi - May 03, 2024

Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media