Rajib Basu, Partner and Leader - Entertainment & Media, PwC India to address OAC 2022

In OOH News By M4G Bureau - July 05, 2022

Rajib Basu will be sharing his perspectives on the ‘Changing contours of Indian media landscape: Prospects for OOH’ in the opening session of Outdoor Advertising Convention 2022 that will be held at Westin Mumbai Powai Lake on August 17-18

Skechers Outdoor goes the extra mile with Kasol Trail Run

In Campaigns By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

‘Prospects bright for pDOOH inclusion in omni-channel campaigns’

In Viewpoints By Rajiv Raghunath - July 01, 2022

Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Edited excerpts:

UK’s CO2e emissions to be displayed live for first time using satellite technology

In Digital OOH By Rajiv Raghunath - July 01, 2022

Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.

Ban on single-use plastic items in India from July 1

In OOH News By M4G Bureau - June 30, 2022

PVC banners of less than 100 microns thickness in the list of single-use plastic items that are banned

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

In OOH News By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.

pDOOH platform The Neuron launches DOOH Design Studio

In Digital OOH By Rajiv Raghunath - June 29, 2022

The DOOH Design Studio is a specialist digital billboard creative design studio

US-based Intersection expands premium pDOOH offering with Broadsign Reach integration

In Digital OOH By Rajiv Raghunath - June 29, 2022

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs

Toronto-based Atreda launches DSP Adstanding for DOOH

In OOH News By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America