Andhra Pradesh government declares plastic flex ban

In OOH News By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.

OnePlus projects India’s first immersive 4DX commercial in cinemas

In OOH News By M4G Bureau - September 23, 2022

OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.

Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

In Campaigns By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

As Britain bids farewell to the Queen

In OOH News By M4G Bureau - September 20, 2022

Advertising paused on the screens

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

In OOH News By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

In Research By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

‘Recognise the power of patterns’

In Gallery By - September 13, 2022

Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.

Big plans unfolding for overhaul of urban transit systems

In OOH News By M4G Bureau - September 12, 2022

These developments could catapult transit media business to a higher plane

‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing

In OOH News By N Jayalakshmi - September 09, 2022

Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?