Results For "US"
3357 News Found
Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition
In Digital OOH By Rajiv Raghunath - October 14, 2022
EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners
Greenply Platinum reinforces its quality proposition
In Campaigns By M4G Bureau - October 13, 2022
The brand uses smart copies to drove home the message of product durability
GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia
In OOH News By M4G Bureau - October 11, 2022
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
‘Standardisation, data focus key to OOH growth’
In Gallery By - October 10, 2022
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
Flipkart’s #UpgradeTohBantaHai campaign sets the tone for its Big Billion Days Sale
In Campaigns By Prantika Ghosh - October 10, 2022
The #UpgradeTohBantaHai campaign used both offline and online media.
Can this 3M pilot project on liner waste recycling become an industry practice?
In Research By N Jayalakshmi - October 07, 2022
A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.
Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks
In Digital OOH By M4G Bureau - October 07, 2022
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event
In OOH News By Rajiv Raghunath - October 04, 2022
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
Australia’s TMS in tie-up with Broadsign to power retail media expansion
In Digital OOH By Rajiv Raghunath - October 04, 2022
The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.