JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum

In OOH News By M4G Bureau - December 16, 2022

Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets

In OOH News By M4G Bureau - December 15, 2022

Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

Launch of Mopa International Airport in Goa another boost for airport media biz expansion

In OOH News By M4G Bureau - December 12, 2022

Inbound tourism will be a growth lever for ad business

WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson

In OOH News By M4G Bureau - December 12, 2022

"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.

Yatra of a new kind: When CAs met MSMEs as part of bus campaign

In Campaigns By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

2023 World Out of Home Organization Global Congress set for Lisbon June 7-9

In OOH News By Rajiv Raghunath - November 29, 2022

WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities”

PPDS places sustainability as a ‘top business priority’

In OOH Solutions By M4G Bureau - November 25, 2022

Reiterates commitment to reduce waste, protect the environment and slash energy costs on Philips professional displays

Tourism Australia beckons Indian outbound travellers for the Down Under experience

In Campaigns By M4G Bureau - November 25, 2022

The campaign has been handled by Glo - Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore

MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

In Campaigns By M4G Bureau - November 24, 2022

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.

Jupiter Meta is now Metaverse-as-a-service (MaaS)

In Digital OOH By M4G Bureau - November 23, 2022

The MaaS startup is actively helping businesses transition into the digital reality segment by building a Web3.0 economy