Senco Gold & Diamonds invites pitch for media AOR agency

In OOH News By M4G Bureau - January 10, 2023

We are looking for a media planning and buying agency partner who can help us achieve our marketing goals and reach our audience effectively, says Suvankar Sen, MD & CEO, Senco Gold & Diamonds

‘Working in the OOH industry is extremely stimulating and demanding’

In Viewpoints By - January 10, 2023

Rachana Lokhande, Founder, Glocal Bridge & Advisor to the Board of IOAA, highlights the myriad experiences that go into the making of an OOH professional.

WOO names OMG MENA’s Elda Choucair as Keynote speaker for WOO’s MENA Regional Forum, Dubai

In OOH News By Rajiv Raghunath - January 10, 2023

Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA

It’s a busy start to the year for OOH in Mumbai

In Campaigns By M4G Bureau - January 06, 2023

Brands of all hues writ large on billboards

Meta runs into rough weather with EU ruling on use of user data for targeted advertising

In OOH News By M4G Bureau - January 05, 2023

The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run

KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022

In OOH News By Rajiv Raghunath - January 05, 2023

The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

In OOH News By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023

‘Football Fever’ grips audience attention at Mauritius airport

In Campaigns By M4G Bureau - December 27, 2022

Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.

‘It pays to go big on diversity of talent’

In Viewpoints By - December 27, 2022

The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.

Italian startup Sunspeker transforms solar panels into OOH advertising media

In OOH Solutions By M4G Bureau - December 26, 2022

Sunspeker has developed recyclable, customisable graphic covers for solar panels