Results For "US"
3357 News Found
‘Mumbai Meri Jaan’ exudes high energy in the Maximum City
In Campaigns By M4G Bureau - April 13, 2023
Snapshots of the campaigns in the city
‘Even a modest increase in DOOH screens will lead to a burgeoning pDOOH industry’
In Digital OOH By M4G Bureau - April 13, 2023
“Working with numerous brands and launching over 500+ programmatic DOOH campaigns has proven that this is a reality, that it has been tested,” asserts Gulab Patil, Founder & CEO, Lemma in an interview with Rajiv Raghunath.
‘pDOOH is definitely a growth segment’
In Digital OOH By Rajiv Raghunath - April 12, 2023
“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.
Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years
In OOH News By M4G Bureau - April 11, 2023
The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more
Global media consumption grows at accelerated 2.7% in 2022: PQ Media report
In Research By M4G Bureau - April 10, 2023
Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.
‘Mumbai OOH has the potential to grow at 15% YoY’
In Viewpoints By M4G Bureau - April 10, 2023
The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.
Shell USA acquisition of Volta is now complete
In OOH News By M4G Bureau - April 05, 2023
Brandt Hastings, formerly Chief Commercial Officer of Volta, will lead the Volta business
Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods
In OOH News By M4G Bureau - April 04, 2023
Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.
Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad
In OOH News By M4G Bureau - April 04, 2023
The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.
Stroer publishes 4th Sustainability Report, expands climate strategy
In OOH News By M4G Bureau - March 31, 2023
Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings