Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury

In OOH News By M4G Bureau - May 11, 2023

A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

Podhigai Ads wins exclusive Madurai Airport advertising rights up to 7 years

In OOH News By M4G Bureau - May 08, 2023

The exclusive advertising rights include Airport’s interior and exterior premium static and digital media branding options

Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard

In OOH News By M4G Bureau - May 08, 2023

With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.

Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - May 04, 2023

The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others

Basant Rathore, SVP, Brand and Business Development, Jagran Prakashan joins OAA 2023 Jury

In OOH News By M4G Bureau - May 03, 2023

Basant has over 25 years of experience across the media landscape spanning various business roles from media planning and buying to content creation.

Jaikishin Chhaproo, Head Media & Brand PR, ITC joins OAA 2023 Jury

In OOH News By M4G Bureau - May 02, 2023

An industry veteran, Jaikishin has over 25 years of experience working in various brand segments such as FMCG, telecom, broadcast and e-commerce.

Leading Delhi-based agency executes extensive BJP campaign in Karnataka ahead of state assembly polls

In Campaigns By M4G Bureau - May 01, 2023

Multiple OOH formats have been used for the campaign

‘High-end signage market is very promising’

In Viewpoints By Aayush Mohanan - May 01, 2023

Naresh Kumar Dasari, Managing Director, Kalpana Glass Fibre and Macro Media Digital Imaging shares his views on the signage market trends in India, and the prospects of DOOH media, particularly at fuel filling and EV charging stations.

Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

In Digital OOH By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand