Results For "US"
3357 News Found
Flow City, Broadsign partner to broaden access to global DOOH advertising
In Digital OOH By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28
In OOH News By M4G Bureau - June 01, 2023
Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.
UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain
In OOH News By Rajiv Raghunath - June 01, 2023
In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy
Worldcom OOH appoints Samantha Lambe as CRO to head UK centre, drive European expansion
In OOH News By M4G Bureau - June 01, 2023
The UK serves as a natural bridge to Asia, and it is from there that we will manage our business in Asia and the Middle East in the initial phase, says Fernando Vizcaíno, General Manager of Worldcom OOH.
Minute Maid’s latest campaign stands tall in Gorakhpur
In Campaigns By M4G Bureau - May 31, 2023
The Coca Cola owned beverage company’s latest ad for its honey-infused fruit juice is attracting eyeballs with its ingenious billboard
Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
OMIG launches open-source OOH audience measurement framework
In OOH News By M4G Bureau - May 31, 2023
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
JCDecaux acquires Clear Channel businesses in Italy & Spain
In OOH News By M4G Bureau - May 31, 2023
Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.
“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”
In Viewpoints By Aayush Mohanan - May 30, 2023
Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan