‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve

Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury

In OOH News By M4G Bureau - June 26, 2023

Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments

‘DOOH is fantastic, but pricing is a crucial factor’

In Viewpoints By M4G Bureau - June 24, 2023

Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth

OnePlus takes brand activation to new level with OnePlus Road Trip

In Campaigns By M4G Bureau - June 23, 2023

The brand has converted a truck into a mobile experience center that will tour various cities of India

boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout

In Campaigns By M4G Bureau - June 23, 2023

EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health in the US academic system.

A 75Media guide on how to create an impactful OOH campaign

In Research By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

Train 18 creator Sudhanshu Mani will be addressing Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 22, 2023

Sudhanshu Mani will share his thoughts on ‘Disruptive thinking: the secret sauce of business transformation’

UK’s TMW Unlimited, Trussell Trust help food banks support their local communities

In Digital OOH By M4G Bureau - June 21, 2023

Campaign was a winner in Ocean Outdoor’s annual digital creative competition

Publicis Groupe celebrates 6th anniversary of AI tool ‘Marcel’ with ironic campaign

In Campaigns By M4G Bureau - June 19, 2023

The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.