Results For "US"
3391 News Found
Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai
In Campaigns By VJ Media Bureau - May 13, 2014
Bright Outdoor has used large media formats like unipoles and billboards for the campaign
Pantaloons takes the OOH route to showcase revamped stores in Kolkata
In OOH News By Nabamita Chatterjee - May 12, 2014
Arun Sign Service executes the campaign, using mainly billboards and unipoles
'Innovation is the name of the game'
In Viewpoints By M4G Bureau - May 12, 2014
OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
In OOH News By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
BJP leverages digital technology for nationwide campaigns
In OOH News By VJ Media Bureau - May 08, 2014
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
Blackberry runs BBM channel for Mumbai Indians' fans
In OOH News By Bhawana Anand - May 08, 2014
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
Torrent Advertisers bags bus shelters rights from BMC
In OOH News By Nabamita Chatterjee - May 06, 2014
Bhubaneswar Municipal Corporation takes the initiative to beautify the city with modern bus shelters
NS Publicity bags LED unipoles tender in Jaipur
In OOH News By Bhawana Anand - May 05, 2014
NS Publicity ventures into Digital OOH with exclusive rights to LED digital unipoles in the city
The augmented effect on OOH reality...
In Viewpoints By M4G Bureau - May 05, 2014
Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...
OOH calling for IPL 2014
In Campaigns By Bhawana Anand - April 30, 2014
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.