Digital music company Saavn tunes into the outdoor

In Campaigns By Jubilee Cardozo - September 23, 2014

Bright Outdoor Media executed the brand's 30-day campaign in Mumbai

JCDecaux India introduces digital media at KIA, Bangalore

In OOH News By Bhawana Anand - September 22, 2014

The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens

OLX converts unique used items into art

In OOH News By Bhawana Anand - September 22, 2014

The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the way

'Give Traditional Outdoor Media Its Due'

In Viewpoints By M4G Bureau - September 22, 2014

Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.

Brand Promotions executes Bustlemania on-ground event

In OOH News By VJ Media Bureau - September 10, 2014

Automobile major Datsun was the lead partner for the event while Phoenix Market City in Mumbai was the venue partner

Laqshya Solutions rolls out TATA Goldplus high-decibel campaign

In Campaigns By Bhawana Anand - September 10, 2014

The OOH firm has used some 1,200 media units across 32 cities for the campaign

Outdoor industry must protect the beauty of Bengaluru city: BBMP Commissioner

In Viewpoints By M4G Bureau - September 10, 2014

In recent times, the Bruhat Bengaluru Mahanagara Palike (BBMP) has taken strident steps to regularise the outdoor media advertising in the city of Bengaluru. M Lakshminarayana, Commissioner of BBMP, firmly believes the industry has a vital role in preserving the beauty of the city. The Commissioner shares the civic body's outlook on outdoor media advertising in an interview with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

EG Communications bags exclusive rights to wrap trains on 3 DMRC lines

In OOH News By Bhawana Anand - September 08, 2014

EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Honda taps rural audience with mobile service vans

In OOH News By Bhawana Anand - September 02, 2014

The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas