Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

Outdoor is an ideal media for social communications: Leela Sampangi

In Viewpoints By M4G Bureau - October 11, 2014

Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors

Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - October 10, 2014

Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation

Karnataka Talks OOH! begins today

In OOH News By VJ Media Bureau - October 09, 2014

The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'

Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale

In Campaigns By Bhawana Anand - October 08, 2014

The campaign set off much discussion across media and e-commerce circles

MHOA & Mumbai Police joins hands during festive season

In Campaigns By Jubilee Cardozo - October 01, 2014

During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty

Vivanta launches strategic OOH campaign in the eastern markets

In Campaigns By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.

Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

Enkon to develop 20 bus shelters in city of Bhubaneswar

In OOH News By Nabamita Chatterjee - September 27, 2014

Enkon won the contract from Bhubaneswar Municipal Corporation (BMC) for a duration of five years subject to further renewal for another five years on the basis of performance and maintenance

Dollar rolls out 360 degree OOH campaign during Durga Puja

In Campaigns By Nabamita Chatterjee - September 27, 2014

The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.