Vodafone crafts 3D innovation, runs on-ground activities in UP East

In Campaigns By Bhawana Anand - March 18, 2015

Vodafone India initiated the innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service

Milestone Brandcom bags Housing OOH AOR duties

In OOH News By Bhawana Anand - March 11, 2015

Milestone Brandcom bagged the rights in a multi-agency pitch

SBI Card leverages Holocube tech to engage with airport audience

In OOH News By Bhawana Anand - March 10, 2015

Kinetic Active brings global standards of experiential activity to India, in collaboration with Maxus

Media owning firms in UP need to push up rates: Day Night Media

In OOH News By Rajiv Raghunath - March 09, 2015

Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies

IDBI Federal builds OOH visibility for'Lifesurance Whole Life'

In Campaigns By Bhawana Anand - March 03, 2015

Posterscope India conceptualized and executed the OOH campaign, using 350+ media units and 200+ unique artwork adaptations

Mounthill Realty showcases'The Pyramid' in Kolkata

In Campaigns By Nabamita Chatterjee - March 02, 2015

Balaji Ads executed the campaign using more than a hundred hoardings in and around the city to promote the residential project

TIMDAA gets ISO 9001:2008 certification

In OOH News By Bhawana Anand - February 27, 2015

Times OOH and Delhi International Airport Ltd (DIAL) becomes the first OOH media company in India to have received this prestigious certification.

"We Have Selected Avenues Where The Audience Is Relaxed"

In Viewpoints By M4G Bureau - February 27, 2015

Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket.

Indian ad industry expected to grow by 9.6% in 2015 - Pitch Madison report

In OOH News By Jubilee Cardozo - February 23, 2015

Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015, taking the total advertising market to Rs 40,658 crore by end of 2015. Thus the advertising market over two years would have grown by 27.5%

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.