Vikram Sakhuja to join Madison Media group as equity partner

In OOH News By VJ Media Bureau - April 22, 2015

An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.

Vodafone creates a whole new experience for Delhi youth

In OOH News By Bhawana Anand - April 20, 2015

The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges

IOAA announces competition for OOH media campaign on'Swachch Bharat'

In OOH News By VJ Media Bureau - April 17, 2015

The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial advertisements.

56th FEPE Annual Congress to be held in Budapest during June 10-12

In OOH News By VJ Media Bureau - April 17, 2015

The Congress will feature two days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on OOH and wider media and advertising industry insights. The Congress will also have an expo.

Kinetic India bagged 4 awards at Goafest 2015

In OOH News By VJ Media Bureau - April 16, 2015

The OOH major won awards in the'Brand Activation & Promotion - Telecom Products & Services','Ambient Media - Experiential Advertising','Ambient Media - Digital Outdoor' and'Best Use Of Ambient Media' categories

Kotak Mahindra Bank launches high-decibel OOH campaign post merger

In Campaigns By VJ Media Bureau - April 16, 2015

MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers

JadeBlue goes to 11 cities to showcase summer collection

In Campaigns By Nabamita Chatterjee - April 14, 2015

The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign

BEST plans to invite advertising on bus tickets, bus rooftops, electricity bills

In OOH News By Hema Tiwari - April 13, 2015

These plans have come out of suggestions given by over 400 BEST employees to the management when the latter sought need ideas from the teams to shore up the undertaking's revenue prospects

Faaso's & Housing: A tango in the outdoor

In Campaigns By Nabamita Chatterjee - April 13, 2015

Faaso's has put up a 40x40 ft hoarding next to a similar sized Housing billboard declaring"Now delivering at your doorstep”. The Housing.com billboard shows a pregnant woman and the tagline says:"Make room for happiness”.

Vodafone dials into Bihar & Jharkhand to promote'1GB Data'

In Campaigns By Nabamita Chatterjee - April 09, 2015

More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest