OOH media networks will grow in India, says experts

In OOH News By VJ Media Bureau - July 28, 2015

Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015

OOH is highly influential, says Anupriya Acharya

In OOH News By VJ Media Bureau - July 28, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics

Consolidation could spark investor interest on OOH business: Gaurav Deepak

In OOH News By VJ Media Bureau - July 28, 2015

Gaurav Deepak, Co-Founder & MD, Avendus, spoke about factors that induce VC/PE to fund new businesses while addressing the Outdoor Advertising Convention on the theme'Emerging trends in financing of media business -- What OOH media firms must do to attract investments'.

Innovations key to OOH success, say bankers

In OOH News By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.

Shashi Nambiar and Sushant Kadam & Rohit Salian and Binita Shah win the first YOC Contest at OAC 2015

In OOH News By VJ Media Bureau - July 27, 2015

Shashi Nambiar and Sushant Kadam, Taproot India and Rohit Salian and Binita Shah, Salt Brand Solutions won the first ever YOC contest sponsored by Laqshya. The winners received a return ticket each to Dubai.

Prithvi Ads adds 1500 KSRTC buses to their inventory

In OOH News By Preethika Kotian - July 23, 2015

Adding another substantially large force of 1500 to their already existing transit media properties, Prithvi Ads gains rights to one zone of the KSRTC buses.

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.

OOH Thought Leaders Contest winners to be announced at OAC 2015

In OOH News By VJ Media Bureau - July 21, 2015

The OOH Thought Leaders Contest invited professionals working with OOH media owning firms, specialist agencies and brands to send in their responses to the question'What key measures the Indian OOH industry must undertake to increase the industry's share of the overall Indian advertising spends?'

Creating Art in the DOOH space

In Digital OOH By Preethika Kotian - July 21, 2015

Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor

Pradeep Shrivastava to deliver keynote address at OAC 2015

In OOH News By VJ Media Bureau - July 20, 2015

Pradeep Shrivastava is the Chief Marketing Officer of the start-up digital company Jio, promoted by Reliance Industries Ltd.