OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

Dr. Fixit wraps Mumbai Metro to promote'Freedom from Leakage'

In Campaigns By Nabamita Chatterjee - August 20, 2015

The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.

Australia's largest digital full motion billboard comes to Melbourne

In OOH News By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:

Havas Media wins integrated media AOR of ClubMyCab

In OOH News By VJ Media Bureau - August 10, 2015

ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.

There's enough for all, collaborate for more

In Viewpoints By M4G Bureau - August 10, 2015

Lokesh Kumar, Director, IKON, advocates a win-win approach for the industry instead of cut-throat competition

Madison OOH unveils Parachute Hair Oil's new variant in Mumbai

In Campaigns By VJ Media Bureau - August 07, 2015

The frequency of the highly visible Parachute campaign was built through branding bus shelters and metros stations also.

Unauthorised OOH media in India -- Learning to live with it!

In Viewpoints By M4G Bureau - August 07, 2015

Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business

OOH industry needs to reshape conversations, manage perceptions

In Viewpoints By M4G Bureau - August 06, 2015

Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for

Equity financing of OOH business - meeting challenges headon

In Viewpoints By M4G Bureau - August 05, 2015

Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, recounts his entrepreneurial journey and the myriad challenges that he tackled while attracting investor attention