Renault Kwid makes a bold statement at Mumbai airport

In OOH News By Satarupa Chakraborty - October 01, 2015

French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times OOH, the billboard used a mocked-up version of Kwid as an attachment, creating an illusion of real car hanging.

Pioneer Publicity adopts Edge1 Outdoor Media Management Software

In OOH News By Nabamita Chatterjee - October 01, 2015

Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.

Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign

In OOH News By Nabamita Chatterjee - September 30, 2015

Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

DDB Mudra West appoints Nilay Moonje as Group Creative Director

In OOH News By Nabamita Chatterjee - September 30, 2015

Having an experience of over 12 years, Nilay has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector.

UP Govt goes outdoor in Mumbai to promote its progress

In OOH News By Satarupa Chakraborty - September 28, 2015

UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.

Times Card creates a buzz through Mumbai Metro

In Campaigns By Satarupa Chakraborty - September 28, 2015

Times Card's"Do more of what you love” campaign is gaining eyeballs of 3 lakh customers travelling via Mumbai Metro on a daily basis

Amit Sarkar resigns from Kinetic India

In OOH News By Satarupa Chakraborty - September 23, 2015

With experience spanning over 16 years in the industry, Amit served at Kinetic India for more than 7 years.

UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

Cougar Motorsport takes the OOH route to promote RFC India

In Campaigns By Satarupa Chakraborty - September 21, 2015

The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.

Bringing music to Jo'burg traffic

In Digital OOH By BY DANETTE BREITENBACH - September 14, 2015

For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places