Results For "US"
3356 News Found
MCD to soon implement Outdoor Advertising Policy (OAP) 2015
In OOH News By Satarupa Chakraborty - February 01, 2016
After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.
A Report From the Future By: Stephen Freitas
In Digital OOH By http://oaaathoughtleadership.com - January 25, 2016
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.
JCDecaux wins exclusive advertising rights with Chennai Metro
In OOH News By Satarupa Chakraborty - January 21, 2016
JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which have taken external train wraps and internal train branding.
PNB Housing goes outdoor through bird nests and 3D billboards
In Campaigns By Satarupa Chakraborty - January 21, 2016
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.
OAAA Celebrates 125 Years of Serving OOH
In Digital OOH By www.oaaa.org - January 18, 2016
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
Madison Media wins 21 new businesses in 2015
In OOH News By VJ Media Bureau - January 13, 2016
The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.
Madison OOH wins Tata Motors Outdoor AOR
In OOH News By VJ Media Bureau - January 07, 2016
The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.
Anita Bose appointed as new COO of Madison Media Plus
In OOH News By Satarupa Chakraborty - January 05, 2016
Madison Media has appointed Anita Bose as COO of Madison Media Plus, who will also head the company's Delhi office. Bose comes with an industry experience of 20 years.
Coca Cola's festive bow brings cheer around UK
In Digital OOH By VJ Media Bureau - December 30, 2015
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in 3 easy stepsâ€.
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.