‘Partnerships have always been key to our success’

In Viewpoints By Rajiv Raghunath - October 12, 2023

Angie Cutter, Managing Director – South-east Asia, Billups shares her perspectives on cross-border partnerships in a changing OOH environment and why the upcoming 2nd WOO APAC Regional Forum “is a must-attend platform for all of us in the OOH industry”. The Forum will be held in Bali on November 1-3, 2023.

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

In Campaigns By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

‘Audio integration can drive creativity and business in OOH’

In Viewpoints By Aayush Mohanan - October 11, 2023

Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.

A poet-tech fusion of rain, tea and music!

In Campaigns By M4G Bureau - October 10, 2023

India’s first ever interactive billboard’s raga made its way into the The Guinness Book of World Records

PPDS unveils new Global Software Development Team as part of major IT push and transformation

In OOH News By M4G Bureau - October 09, 2023

The move comes as part of a wave of changes to drive world-class AV software solutions for Philips professional displays.

Nevon Solutions to showcase cutting-edge offerings at DDX Asia, Mumbai on Dec 8-9, 2023

In OOH News By M4G Bureau - October 09, 2023

DDX Asia, a one-stop exhibition of the latest digital display solutions for the retail and OOH industries, will be held at Nehru Centre, Worli, Mumbai

Hivestack in partnership with Thailand’s elevator screens operator UpMedia

In Digital OOH By M4G Bureau - October 09, 2023

2,000 UpMedia DOOH screens on elevators in premium shopping malls, office buildings, hotels, and residential buildings will be integrated via the Hivestack SSP

‘AdTech and AI: Marketers must deploy AI tactically and tactfully’

In Viewpoints By - October 06, 2023

AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava

Australia OOH industry reports record growth in Q3

In OOH News By M4G Bureau - October 05, 2023

OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.”

UK’s 75Media appoints Joel Turner as commercial director

In OOH News By M4G Bureau - October 04, 2023

In his new role Joel will be responsible for developing 75Media’s proposition and delivering on the business’ vision of being the number one billboard network for brands in the UK