GoodKnight & Iodex aid the pilgrims at Pandharpur Wari

In OOH News By Nabamita Chatterjee - July 19, 2016

One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner, which was successfully executed by Vritti Solutions.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

KMC announces tender for construction of New Bus Shelters

In OOH News By Nabamita Chatterjee - July 08, 2016

The deadline for submitting the tender is July 12th and the results for the same will be declared on July 13, 2016.

Metro Shoes puts its best foot forward through OOH

In Campaigns By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

Vodafone Mobile Buses connect pilgrims at Pandharpur Yatra

In Campaigns By Satarupa Chakraborty - June 29, 2016

Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.

The Yak is Back in QMS' latest Digital OOH Campaign

In Digital OOH By Nabamita Chatterjee - June 27, 2016

This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Professionalism must take centre stage

In Viewpoints By M4G Bureau - June 23, 2016

Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.

"Airports offer us high footfalls and niche clientele both"

In Viewpoints By M4G Bureau - June 22, 2016

Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.

Vodafone includes digital OOH in its 4G campaign in Kolkata

In Campaigns By Satarupa Chakraborty - June 21, 2016

Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.