SkyBlue Media transforming bus fleet, bqs advertising in Dubai

In Gallery By - October 25, 2023

Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth

Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations

In Campaigns By M4G Bureau - October 25, 2023

Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Lighting says, “Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

Himalaya Wellness launches new turmeric range at Deshapriya Park pandal through a bespoke curation by ideacafe.agency

In Campaigns By M4G Bureau - October 23, 2023

"Himalaya is deeply rooted in the traditions of ayurveda, and our turmeric range reflects our commitment to holistic wellness. The Pujo season in West Bengal is not just a celebration but a way of life,” says Gayatri Kabilan, Category Manager, Himalaya Wellness Company.

Central de Outdoor Brazil launches new data and automation platform ECOSS OOH

In OOH Solutions By Rajiv Raghunath - October 19, 2023

The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH

‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

EverGlow to offer demo of high-definition LED display range @ DDX Asia

In OOH Solutions By M4G Bureau - October 16, 2023

EverGlow, a leading player in the LED displays segment, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held during December 8-9, 2023 in Mumbai.

DOOH Platform MASTRUM launches 1st phase on 34,000 screens across Japan

In Digital OOH By Rajiv Raghunath - October 12, 2023

MASTRUM, powered by Moving Walls, is a white-labeled, customised DSP/SSP platform tailored to the Japanese OOH advertising market

Infonics’ cutting edge products to be on display @ DDX Asia

In OOH News By M4G Bureau - October 12, 2023

Infonics, the leading manufacturer of LED video walls, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Business transformation agency Valtech bolsters its leadership team in APMENA

In OOH News By M4G Bureau - October 12, 2023

The appointment of Ralf Zink as its new Chief Operating Officer, APMENA and Shannon Dix as its Managing Director, SEA & China will drive growth for both Valtech and its clients as they take advantage of digital acceleration in the region

Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

In Digital OOH By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London