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Magazine

Carvertise and StreetMetrics form global partnership

In a move to disrupt the OOH Advertising industry, Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all its assets, transforming the way moving ads are measured and setting a new gold standard on attribution for the industry.

Campaigns2 days ago

Ballyhoo Media secures exclusive advertising contract with the Staten Island Ferries & Ferry Terminals

Latest

Showcase / Campaigns2 days ago

“Diwali ka Ladoo, Halloween ka Kadoo” – Flipkart Minutes’ quick-shift campaign by DDB Mudra

Showcase / Campaigns3 days ago

McDonald’s makes a ‘Shordaar’ impact with bold new McCrispy OOH campaign across Mumbai

Showcase / Campaigns3 days ago

Platinum Outdoor successfully executes an OOH campaign for Being Human clothing

Planning & Buying / Planning Strategies4 days ago

PHD India bags Shriram Finance’s integrated media mandate

OOH Industry / Company News4 days ago

The Brand Sigma celebrates its 4th anniversary with new strategy launch

DOOH / Digital Display7 days ago

Top creative agencies compete for Ocean’s inaugural Grand Prix Award in Digital Out-of-Home Advertising

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October 2024

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OOH Industry

Company News7 days ago

Four new starters join the National Team at roadside advertising specialist 75Media

The new starters will be responsible for driving growth for clients, creating long-lasting partnerships and providing creative solutions for high-impact...

Ad Policies & Regulations1 week ago

HC’s new directive to BBMP raises questions

Industry News1 week ago

Nexus Hyderabad Mall and Khushi Advertising partner to unveil India’s first Twin Stacked Anamorphic Cuboids

Industry News2 weeks ago

Nexus Hyderabad Mall and Platinum Outdoor join forces for the first-ever food court naming partnership with Continental Coffee

Contracts & Investments2 weeks ago

Wrap2Earn secures exclusive advertising rights for Cityflo buses

Insights3 weeks ago

What DUBAI OOH tells us about change & survival

More OOH Industry

Showcase

Campaigns1 week ago

Tirupati Edible oils spreads a healthy festival message with long-term digital billboard branding

The campaign is being deployed in two phases across more than 100 digital billboards

Campaigns1 week ago

MOMS executes a high impact OOH Campaign for Polycab

Creative Concepts1 week ago

Tesco ditches its logo in bold new outdoor campaign

Campaigns1 week ago

Titan Stellar’s moon-phase watch dazzles Mumbai with a celestial twist

Creative Concepts2 weeks ago

Inorbit Malls announces “Bade Dilwali Diwali” campaign

Campaigns2 weeks ago

Lurpak’s “Crush Expectations” campaign at Westfield: A 3D special build igniting imagination

More Showcase

Digital OOH

Digital Display1 week ago

Devangi Outdoor Advertising launches twin DOOH billboards at Chembur flyover

Strategically placed at the Amar Mahal flyover, these twin 30x40 LED screens are set to capture the attention of commuters...

Campaigns1 week ago

NIC Ice Cream brings 3D anamorphic campaign to Kolkata’s Durga Puja

Digital Display1 week ago

Ocean Outdoor adds Carnaby screen to its premium London portfolio

Digital Display2 weeks ago

Zest Outdoor and Xtreme Media revolutionise sustainable Outdoor Advertising with Earth series LED displays

Digital Display2 weeks ago

Devangi Outdoor Advertising installs two new gigantic digital billboards at Ghatkopar – Helium & Helios

Campaigns3 weeks ago

Lakme captivates Mumbai with anamorphic DOOH campaign for Rouge Bloom collection

More Digital OOH

Planning & Buying

Planning Strategies2 weeks ago

Madison Media Ultra retains Parag Milk Foods Ltd.’s media mandate in multi-agency pitch

The Agency has been working with the Advertiser since 2012.

Planning Strategies4 weeks ago

The Advertising Club announces the managing committee for the current fiscal of 2024-25

Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...

Planning Strategies1 month ago

Unilever concludes global media mandate review with agency shifts across markets

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....

Planning Strategies1 month ago

Hero Cycles appoints Efficacy Worldwide as Agency of Record

Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...

Planning Strategies2 months ago

Omnicom Media Group and WPP successfully bag Amazon’s multi billion dollar media account

The account was previously with IPG Media brands who will continue to manage Amazon's global media for Amazon Web Services,...

More Planning & Buying

Brand Insights

Brand Insights1 month ago

Unlike digital or print, OOH gives you a unique one-to-one interaction

As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing...

Brand Insights1 month ago

Havells India: Amplifying consumer engagement during festivals

With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement...

Brand Insights1 month ago

“It’s no more about just having a property and asking, ‘Will you advertise here?’ “

Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic...

Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance

Brand Insights2 months ago

Muthoot Finance sees great value in transit media branding

Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts

Brand Insights4 months ago

Federal Bank recreates its sonic identity for this World Music Day

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values...

More Brand Insights

Metrics

Audience Data & Measurement3 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...

Audience Data & Measurement4 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...

Audience Data & Measurement4 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...

Audience Data & Measurement5 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...

Audience Data & Measurement5 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...

More Metrics

Markets in Focus

Brands & Markets 4 months ago

Pune OOH wears a busy look about it

Brands & Markets 4 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

Markets in Focus6 months ago

‘Gujarat beeps louder on the radar of national brands’

Shailender Luthra, Executive Director, Brite Neon Signs

Brands & Markets6 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’

Markets in Focus7 months ago

‘National campaigns invariably cover Gujarat markets’

Markets in Focus7 months ago

‘Growing consumer base, buying power bolster OOH’

More Markets in Focus

New Trends

Sustainability1 month ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens

Sustainability1 month ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change

Digital billboard on an overpass displaying the "Campaign for National Parks"

Sustainability2 months ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...

Sustainability2 months ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.

Sustainability2 months ago

Indian OOH takes the pledge to pursue sustainable business practices

Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...

More New Trends

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