NDMC floats tender for unipoles in 8 clusters

In OOH News By Satarupa Chakraborty - December 12, 2016

The bids are for ad rights on some 100 unipoles and a few FOBs and subways

SDMC floats tender for ad rights in BRT Corridor

In OOH News By Satarupa Chakraborty - December 08, 2016

The tender is for 10 unipoles, 8 toilet blocks and 50 flag signs. Flagsigns will be used for both social messaging and commercial advertising purposes

HT Leadership Summit marks big presence on Delhi OOH canvas

In Campaigns By Satarupa Chakraborty - December 08, 2016

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign

Oppo casts a green hue on Ahmedabad BRTS stops

In Campaigns By Satarupa Chakraborty - December 05, 2016

Kaushik Outdoor executed the smartphone campaign that involved branding of BRTS stops building wraps in the city

UK's Talon launches new benchmarks for OOH advertising effectiveness

In Digital OOH By VJ Media Bureau - November 25, 2016

Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

In Digital OOH By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Royal Enfield rides on Rider Mania

In OOH News By Satarupa Chakraborty - November 24, 2016

The three-day motorcycling extravaganza hosted thousands of motorcycling enthusiast from India and from several continents across the globe

Gujarat: Key destination for brands

In OOH News By VJ Media Bureau - November 23, 2016

Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.