Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Media 24x7 bags contract to build & lease unipoles in Saharanpur

In OOH News By Satarupa Chakraborty - December 21, 2016

Ghaziabad-based Media 24x7 has been awarded the mandate by the Municipal Corporation of Saharanpur to construct unipoles in certain clusters of the city of Saharanpur in Uttar Pradesh. The firm will also lease these sites for outdoor advertising.

Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

In OOH News By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik

Let's limit the number of hoardings a city can have: Parag Desai

In OOH News By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where

Strong industry body will boost Gujarat OOH business: Media owners

In OOH News By VJ Media Bureau - December 19, 2016

Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas

Vivo travels with Chennai Metro commuters

In Campaigns By Satarupa Chakraborty - December 16, 2016

Having made its mark on the Mumbai Metro, mobile handset brand Vivo rolls out an impactful OOH campaign on Chennai Metro Rail Ltd's elevated stretch. JCDecaux has the exclusive advertising rights for the CMRL trains

Leading media owners to chart industry growth path at Gujarat Talks OOH on Dec 16

In OOH News By VJ Media Bureau - December 15, 2016

Asit Shah, Partner, Het Graphics, Paresh Rajnikant Shah, Managing Director, Sujal Advertisers, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity and Prashant Gadhav of The Sandesh Ltd will participate in a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth”

Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16

In OOH News By VJ Media Bureau - December 14, 2016

Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth,” whereas Indrajit Sen, CEO, AdWise will make a presentation on technology and OOH with focus on media monitoring

Jayesh Yagnik, Mandeep Malhotra, Fabian Cowan, Lokesh Kumar to speak at Gujarat Talks OOH

In OOH News By VJ Media Bureau - December 13, 2016

The speakers at the Gujarat Talks OOH Conference will cover a wide canvas of topics - from assessing the depth of the consumer market, to innovative consumer engagements and use of new tools and technologies in OOH advertising - with the express objective of identifying the factors that will aid accelerated OOH growth in the state

Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

In OOH News By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'