Kinetic India to adopt Aureus software by Feb-end

In OOH News By Satarupa Chakraborty - January 10, 2017

The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning to billing

Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits

In Campaigns By Satarupa Chakraborty - January 10, 2017

Big FM is promoting their brand among young college and office goers

Now, patents for DOOH advertising

In Digital OOH By VJ Media Bureau - January 09, 2017

Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea

DOOH campaign spurs Singapore's fight against diabetes

In Digital OOH By VJ Media Bureau - January 05, 2017

Domino installations at various locations in Singapore spread public awareness of bad diet and lifestyle habits

Cadbury Fuse'chocolate train' promises a chocolaty feast

In Campaigns By VJ Media Bureau - January 04, 2017

Taking \"Own the Commute\" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station

Raymond connects with'The Complete Man' at 35 multiplexes

In Campaigns By Satarupa Chakraborty - January 03, 2017

MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions to deliver this campaign through life-sized slim backlit media 4x7 feet placed at strategic positions in multiplexes

US Advertising on course to reach a new high in current fiscal

In OOH News By Satarupa Chakraborty - January 02, 2017

Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals

UK's Bidstack - eBay of DOOH

In Digital OOH By VJ Media Bureau - December 28, 2016

Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.

Campus leaves attractive footprints on Delhi Metro Line 1

In Campaigns By Satarupa Chakraborty - December 27, 2016

Campus shoes is the first brand to wrap the Metro rakes on Line 1

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

In OOH News By VJ Media Bureau - December 22, 2016

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.