Skipper hits the streets to showcase its water pipes

In Campaigns By Nabamita Chatterjee - March 01, 2017

The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat

DDB Mudra West launches'Karma'

In OOH News By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

Harpic goes outdoor to propel the hygiene drive

In Campaigns By Satarupa Chakraborty - February 27, 2017

The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.

McDonald's consolidates outdoor business with MOMS

In OOH News By M4G Bureau - February 23, 2017

The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna

In OOH News By Rajiv Raghunath - February 20, 2017

Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies

Saloni Mustard criss-crosses West Bengal with bus branding

In Campaigns By Satarupa Chakraborty - February 15, 2017

Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes

Registration open for FEPE Congress in Stockholm

In OOH News By M4G Bureau - February 14, 2017

Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during June 7-9, 2017.

New India Assurance boards DMRC Line II

In Campaigns By Satarupa Chakraborty - February 13, 2017

The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. eg. communications has executed the 6-month campaign

Varun Dhawan to sport Lux Cozi in the outdoor

In OOH News By Nabamita Chatterjee - February 07, 2017

The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.