SDMC invites bids for ad rights on toilet blocks, unipoles

In OOH News By Satarupa Chakraborty - March 16, 2017

Individual unipoles in west, south and central zones and unipole clusters in Najafgarh, south and central zones are part of the tender

There's MORE in store for OOH audience measurement

In Digital OOH By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news

In OOH News By M4G Bureau - March 15, 2017

Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.

Global outdoor ad market to grow at 4.5% CAGR over 5 years

In Digital OOH By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration

In OOH News By M4G Bureau - March 14, 2017

Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme

UK start-up firm Lightvert's Echo System to revolutionise ad displays

In Digital OOH By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

OOH industry, govt collaboration works best for community: OMA

In Digital OOH By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

Tata Hexa hauls aircraft to demonstrate raw power under its hood

In Gallery By - March 06, 2017

Tata Motors decided on this unique initiative to show customers what the vehicle is capable of

High-decibel sports events create compelling in-stadia branding opportunities

In OOH News By Rajiv Raghunath - March 06, 2017

As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.

PNB Housing homes in on Delhi Metro for bigger consumer connect

In Campaigns By Satarupa Chakraborty - March 06, 2017

The housing finance major has wrapped DMRC's Line 3 Metro rakes to showcase its offerings