Naren Patel, MD of UK's Primesight to address OAC 2017

In OOH News By Rajiv Raghunath - April 11, 2017

Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media

Malaysia's Digi introduces DOOH solution Hyerlocal Media

In Digital OOH By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

Agra OOH industry cries foul against civic body moves

In OOH News By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

IDBI Federal's'Street Store' presents humane side of business

In OOH News By M4G Bureau - April 05, 2017

The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

In OOH News By M4G Bureau - April 03, 2017

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow

In OOH News By Rajiv Raghunath - March 30, 2017

The pole kiosk media lends itself to advertising by a whole gamut of national and local brands

Australia's oOh!media, CommBank collaborate to use real client data for campaign

In Digital OOH By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

In OOH News By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

Zee Kannada's'Sa Re Ga Ma Pa' calls the tune in the outdoor

In Campaigns By Satarupa Chakraborty - March 22, 2017

The 13th season of the channel's popular music show goes to 30+ towns of Karnataka through an OOH campaign executed by Ecosys OOH

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development