ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness

In Campaigns By Bhawana Anand - July 17, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

Godrej Nature's Basket fortifies its organic offering

In Campaigns By Bhawana Anand - July 13, 2017

Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers

Rajiv Rao moves out of Ogilvy India

In OOH News By M4G Bureau - July 13, 2017

Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete

Dalmia Cement reinforce brand presence in Odisha during Rath Yatra

In Campaigns By Bhawana Anand - July 12, 2017

Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue.

Rosh Singh, Director, Digital Innovation & Head of Kinetic Active & KineticX, UK, to speak at OAC 2017

In OOH News By M4G Bureau - July 12, 2017

Rosh is Director of Digital Innovation at Kinetic, the UK and runs the full service creative and execution hub Kinetic Active. Rosh founded KineticX, Kinetic's start-up incubator focusing on creating technology for tomorrow's OOH.

Sonal Dabral joins Ogilvy India as Group Chief Creative Officer & Vice Chairman

In OOH News By M4G Bureau - July 11, 2017

Sonal returns to Ogilvy India where he had worked until 1999; Piyush Pandey says this is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature.

OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

In OOH News By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising

In OOH News By Bhawana Anand - July 10, 2017

Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses