North Delhi Municipal Corp extends cluster media tender submission date

In OOH News By M4G Bureau - August 23, 2017

The submission date extended to September 5, 2017

RITES calls for bids for Mumbai Area OOH ad package

In OOH News By M4G Bureau - August 23, 2017

The Pre-bid meeting will be held in Mumbai on August 29

“Rivalry is relevant for OOH business”

In Gallery By - August 23, 2017

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talked about ‘Building Bridges: For OOH Business’ at OAC 2017.

Smart city projects, urban policies need to be aligned: experts

In OOH News By Bhawana Anand - August 21, 2017

Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards

‘We can see digital media emerging as a viable option’

In Digital OOH By - August 18, 2017

Rohit Chopra, CEO, TIM Delhi Airport Advertising Private Limited (TIMDAA), a joint venture between Delhi International Airport Private Limited & Times Innovative Media Limited, provides an overview of DOOH coverage at the Indira Gandhi International Airport that houses some of the best digital OOH assets. Edited excerpts of the interview:

Kolhapur civic body swoops down on unauthorised media in the city

In OOH News By Bhawana Anand - August 18, 2017

Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur

‘Toilet - Ek Prem Katha’ beckons audience through washroom branding

In Campaigns By Bhawana Anand - August 17, 2017

The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres

‘OOH advertising is a $29 billion global industry’

In OOH News By M4G Bureau - August 17, 2017

The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.

Noida Authority decision to remove traffic signal media ‘not clearly communicated’

In OOH News By - August 17, 2017

Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created

Punjab Govt plans to expeditiously increase tax revenues from OOH

In OOH News By M4G Bureau - August 16, 2017

Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy