Century Group bags exclusive media rights at Imphal Airport

In OOH News By Bhawana Anand - October 02, 2017

The media owning firm expands its portfolio of airport media, holding rights at four airports

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview:

Google launches teaser campaign around its soon-to-be launched smartphones

In Campaigns By M4G Bureau - September 30, 2017

The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event

Peter England drives fashionable campaign with metro branding

In Campaigns By M4G Bureau - September 28, 2017

The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Uni ads bags bus media rights in Hyderabad & Secunderabad

In OOH News By Bhawana Anand - September 27, 2017

Uni ads will have 200 sq.ft media space including side and back panels on more than 2,500 buses

‘An SOP culture is a must for OOH’

In Viewpoints By Bhawana Anand - September 26, 2017

Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:

Airport passenger traffic surging, Delhi airport tops global list

In OOH News By M4G Bureau - September 26, 2017

The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry

Magna predicts US full year OOH ad revenues to grow at +1.7%

In Research By M4G Bureau - September 26, 2017

The report predicts the outdoor revenue to touch $7.9bn

Delhi NCR Talks OOH Conference to held in Gurugram on November 17

In OOH News By M4G Bureau - September 25, 2017

The conference entitled ‘Propelling Delhi NCR OOH to a new growth plane’ has been planned in keeping with the growing significance of the Delhi NCR OOH market for all industry stakeholders.